Farmer’s Market With A Mission!
WHO WE ARE
Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit farmers market located year round on Sundays and Wednesdays in San Francisco's Fulton Plaza (between the Main Library and the Asian Art Museum). An iconic and beloved community resource, the market opened in 1981 with a mission to support and sustain small farmers and make fresh food accessible for low-income customers who struggle to afford adequate nutrition in a city with the highest cost of living in the nation.
We operate the largest farmers’ market food assistance program in the nation. Our food access programs distribute over $4 million a year from our information tent, provide nutrition education and support, manage distribution and redemption for the largest farmers market EBT program in the nation, and make over $1.5 million per year in grant-funded incentives available to help low-income families purchase fruits and vegetables from local farms.
We are an independent non-profit 501(c)(4) organization that is operated by a governing board of member farmers. We are fondly known for our diversity and grassroots, family-like cooperative structure. Since the market's first day 1981, our farmers have been committed to helping to create a healthy Heart of the City.
Our farmers to bring produce from local farms to an urban food desert that doesn’t have a supermarket. Open year round, rain or shine, including holidays, our market is a popular shopping destination for customers who rely on our farmers to bring a diverse and culturally-appropriate selection of produce, growing their operations over decades to meet the needs of a low-income neighborhood. Known as the most affordable farmers’ market in San Francisco, HOCFM attracts low-income customers from all over the City who spend more than $4 million each year at HOCFM using CalFresh, voucher programs like EatSF, WIC, and Senior Farmers’ Market Nutrition Program, Market Match incentives, and Healthy Food Purchasing Supplements funded by the San Francisco Public Health Foundation. Over 70% of CalFresh benefits spent at San Francisco’s more than 30 farmers markets are spent at HOCFM. Since 2015, HOCFM’s Market Match program has distributed over $8 million in incentives to CalFresh customers to drive produce purchases with an EBT card in order to support local agriculture.
For more information, click here to visit the Heart of the City Farmers’ Market website!